NYSE, CMG - Chipotle Mexican Grill
Chipotle Mexican Grill, Inc. (?Chipotle?, the ?Company?, or ?We?) operates more
than 700 restaurants in 33 states and the District of Columbia as of
December 31, 2007. Our restaurants serve a focused menu of tacos, burritos,
salads and burrito bowls (a burrito without the tortilla), made using fresh
ingredients. People outside our company tend to categorize us as a ?fast casual?
concept?restaurants that are a step up from traditional fast food, but not
casual, sit-down places. We?ve never worried much about what category we?re in.
Instead, we remain focused on trying to find the highest quality ingredients we
can to make great tasting food; on recruiting and retaining top performing
people to ensure that the restaurant experience we provide is exceptional; and
on building restaurants that are operationally efficient, esthetically pleasing
and with increasing awareness and respect for the environment. ...
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