NYSE, RY - Royal Bank of Canada
Over the last three years, we have been striving to achieve our vision of
?Always earning the right to be our clients? first choice? by continuing to find
new ways to generate stronger revenue growth and streamline our organization to
meet the financial needs of our clients more effectively across all of our
businesses. Broadly described as our Client First philosophy, this approach to
all our business activities took root in September 2004.
Beginning in 2005, we realigned our five previous business segments into three,
structured around client needs and geographic location: RBC Canadian Personal
and Business, RBC U.S. and International Personal and Business, and RBC Capital
Markets. We also consolidated at the enterprise level our corporate support team
of Global Technology and Operations and Global Functions, which allowed us to
provide more focused, efficient and responsive support to each of our
businesses. ...
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