NYSE, VFC - V.F. Corp
V.F. Corporation, organized in 1899, is a worldwide leader in branded lifestyle
apparel and related products. Unless the context indicates otherwise, the terms
?VF,? ?we,? ?us? and ?our? used herein refer to V.F. Corporation and its
consolidated subsidiaries. Our stated vision is: VF will grow by building
lifestyle brands that excite consumers around the world.
For over 100 years, VF has grown by offering consumers high quality, high value
branded apparel and related products. Since 2004, we have been implementing a
growth plan that is transforming VF?s mix of business to include more lifestyle
brands. Lifestyle brands are those brands that connect closely with consumers
because they are aspirational and inspirational; they reflect consumers?
specific activities and interests. Lifestyle brands generally extend across
multiple product categories and have high margins and strong revenue growth
rates. ...
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