NASDAQ, GMCR - Keurig Green Mountain Inc
Green Mountain Coffee Roasters, Inc. (together with its subsidiary, the
?Company? or ?GMCR, Inc.?) is a leader in the specialty coffee industry. We sell
over 100 whole bean and ground coffee selections, hot cocoa, teas and coffees in
K-Cup? portion packs, Keurig ? single-cup brewers and other accessories. In
recent years, a significant driver of the Company?s growth has been the sale of
K-Cups and Keurig brewing systems. The Company manages its operations through
two business segments, Green Mountain Coffee (?GMC?) and Keurig, Incorporated
(?Keurig?). See Note 8 of the Consolidated Financial Statements included in this
Form 10-K beginning on page F-20.
GMC sells whole bean and ground coffee, hot cocoa, teas and coffees in K-Cups,
Keurig single-cup brewers and other accessories mainly in the Eastern United
States wholesale and retail markets, and directly to consumers. ...
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