NYSE, BRFS - Brf-Brasil Foods S.A. ADR
We were founded by the Brandalise and Ponzoni families in 1934 as Ponzoni,
Brandalise e Cia, in the southern State of Santa Catarina and remained under the
Brandalise family?s management until September 1994. In 1940, we expanded our
operations from general trading, with an emphasis on food and food-relate
products, to include pork processing. During the 1950s, we entered the poultry
processing business. During the 1970s, we broadened the distribution of our
products to include export markets, starting with Saudi Arabia. From 1980
through 1990, we expanded our export markets to include Japan in 1985 and Europe
in 1990. We also undertook a series of acquisitions in the poultry and pork
processing business and made investments in other businesses.
From 1990 through 1993, we suffered substantial losses because of increased
financial expenses, underinvestment in product development, limited capacity and
modest marketing of our products. ...
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