NYSE, LO - Lorillard Inc
Lorillard is the third largest manufacturer of cigarettes in the United States.
Founded in 1760, Lorillard is the oldest continuously operating tobacco company
in the United States. Newport, our flagship menthol flavored premium cigarette
brand, is the top selling menthol and second largest selling cigarette brand
overall in the United States based on gross units sold in 2009. The Newport
brand accounted for approximately 91.5% of our sales revenue for the fiscal year
ended December 31, 2009. In addition to the Newport brand, our product line has
five additional brand families marketed under the Kent, True, Maverick, Old Gold
and Max brand names. These six brands include 41 different product offerings
which vary in price, taste, flavor, length and packaging. In 2009, we shipped
36.3 billion cigarettes, all of which were sold in the United States and certain
U.S. possessions and territories. ...
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